14th January 2016 – Building upon the success of its giant game of Truth or Dare at Melbourne’s 2015 Midsumma Carnival, NAB will this year host carnival-goers at its custom-built Share House. Working with experiential creative agency, Aesthetic, the activation has been carefully designed to encourage participants to ‘share a moment, create a memory’ while connecting with friends, family, partners – even strangers.
Stephen Barrow, General Manager People, Products and Markets, Executive sponsor of Pride@NAB says “NAB is committed to inclusion and through our partnership with Midsumma we strive to extend that commitment by connecting with the broader LGBTI community. The relationship with Midsumma, now in its fourth year, has delivered incredible benefit for both employees and customers by building awareness and fostering inclusion. We look forward to again giving festival-goers an exciting experience through our activation at Midsumma this year.”
Hayley Birch, Aesthetic General Manager says, “Working with NAB on this project for the last two years has given our team more than just an experiential challenge, it’s been a creative and emotional journey. We’re so excited to be giving attendees of the Midsumma Carnival a carefully curated place to authentically engage with people.”
The activation will be live on Sunday 17th January 2016 from 11am to 5pm at Midsumma Carnival, Alexandra Gardens, Melbourne. Pride@NAB volunteers will be onsite to facilitate the experience and ease participants into the challenge. Follow #morepride across social media for all the action and reactions.
Midsumma Carnival is part of the Midsumma Festival, Melbourne’s premier gay and lesbian arts and culture festival presenting an annual community celebration and encouraging the development of innovative artistic content and a unique cultural experience.