Networking. The word can evoke an obtrusive tremor within even the most outgoing of us. Why is that? What are we afraid of? Last time I checked, no-one tends to suffer great physical harm from such an occasion. In my experience, the fear comes from a certain pressure associated with the word. Whether its self-imposed or an expectation from others, there seems to be an innate reservation about ones ability to ‘successfully network’.
It’s time to stop the madness.
I’ve got some easy to implement tips to help ease the pressure, get your head straight and nail your next networking gig. Because we’re all just people, doing our best to make connections.
1. Look the part
Networking events usually sit before, during or after a working day. Before you throw on your regular work attire in the morning, take a moment to think about they types of people who will be at the event and what you want to achieve. Example: I used to work in professional services but yearned for a job in a creative agency, hence when I attended creative industry networking events my outfit took a different tone.