News: We’re sharing NAB’s journey at Mumbrella360

April 4, 2017 - Posted by Aesthetic

In our proud support of Mumbrella360 – the flagship event on Australia’s media and marketing industry calendar, we are pleased to announce senior leaders from NAB will join Aesthetic founder and Managing Director, Darren Natale, on stage in June. This insightful session will explore how NAB put people first and became ‘more human, less corporate’. Michael Nearhos, General Manager Brand Experience, and Kristy Macfarlane, Head of Diversity and Inclusion will join Darren in Sydney June 6 – 8.

This is an exciting journey for Aesthetic to be taking with NAB and is an opportunity to share how NAB has evolved its brand perception through the art of experience. We hope to see some familiar, and some new, faces in the crowd.

Session description:

Discover how NAB put people first. Launching a new brand promise More Than Money in 2016, NAB strengthened their commitment to their customers, their people and their community to look beyond the transaction and acknowledge that life is about more than money.

An evolution years’ in the making, from the successful internal program Pride@NAB, to the award-winning sponsorship of Australia’s largest LGBTI festival – find out how a truly personal brand experience strategy has allowed NAB to authentically practise this promise.

Join us as we peel back the layers on a story that merges employee engagement and progress with a three-year journey of consumer listening, communication and love. Feel inspired to create connections with the courage and depth that will reap long-term relationships with both your internal and external customers.

Senior leaders from NAB, Michael Nearhos – General Manager Brand Experience, and Kristy Macfarlane – Head of Diversity and Inclusion, will speak with Aesthetic Managing and Creative Director, Darren Natale, about the dramatic shift in culture and perception that has come from a genuine commitment to people. Because people matter!

Join us at 2.00pm on Wednesday 7th of June. Get your tickets here.

Mumbrella360 is Australia’s biggest media and marketing conference. Attendees experience an intensive three-day immersion into the latest thinking and best practice across the entire media and marketing landscape. The event includes international speakers plus Australia’s most influential media and marketing executives, along with industry-curated sessions.