We were very excited to learn this week that our launch campaign for Honda Civic Hatch has been chosen as both a National and State finalist in the 2017 AMI Awards for Marketing Excellence.
Held annually, the Australian Marketing Institute Awards recognises organisations and marketers who have made extraordinary contributions to the marketing profession around Australia.
In what is a complex and competitive awards division: Experiential, Sensorial and Internal Employee Marketing we are proud to see the Honda Civic Hatch campaign reach the finalist stage. This category specifically focuses on the use new media and/or internal employee marketing tools to meaningfully engage with audiences in a differentiated and relevant manner.
The Civic Hatch Launch began with a digital pre-launch campaign using gamification and video elements. Across two weeks, dealership network staff were engaged in a virtual treasure hunt, with the opportunity to ‘win’ exclusive tickets to live launch events held in five states. Read more about the campaign in our case study.
The final winners of each AMI Awards category will be announced at the 2017 National Awards Gala Dinner, held in Melbourne on the 18th October.