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National Business Meeting


Global automotive brand with a renewed brand focus and approach to the Australian market.


An internal audience of over 100 Honda Australia dealership principals and senior stakeholders.


Share brand goals, strategy and successes while igniting a passion for the future of the company.


The challenge

Honda Australia’s annual National Dealer Business Meeting is key to engaging highly regarded stakeholders with the strategic progress of the brand. With significant content, from brand to product to technology presentations, the challenge was to turn this packed two-day conference into an experience that would make a real impact on Honda’s bottom-line.

“The team at Aesthetic have been amazing in delivering our National Dealer Business Meeting. They have a strong work ethic, commitment to client service and ultimately delivered a slick professional event. They are a pleasure to work with.”

Honda Australia, Representative

The solution

We seamlessly transported attendees from all around the country through Melbourne’s CBD to three distinct experiences. The plenary session, designed to inspire and immerse the audience, was followed by a gala dinner for networking and relationship building, while the Day 2 conference sessions educated delegates across Honda’s plans for the future.

The conference content and presentations, combined with custom animation and theming, were carefully curated to hit the key messages from Honda’s future strategy. All speakers, including the CEO, rehearsed and refined their scripts under the guidance of our expert presentation coach.


Highlights included the 35m long, 180-degree wrap-around screen environment with integrated surround sound and lighting at the plenary session and the crystal-covered custom whisky bar at the gala dinner, both fully conceptualised and built by our creative studio.

  • Strategy
  • Brand Experiences and Events
  • Communication Direction
  • Creative Studio

The outcome

Results from the post-event survey revealed dealer principal’s attitudes and engagement with the Honda brand had increased from the previous years’ events with a positive sentiment from attendees of over 90%.